Are you tired of spending hours searching the internet for the right keywords to improve your SEO?
People spend hours on keyword research looking for "new" keywords or keywords they may have missed.
Instead, use Semrush's Keyword Gap report to analyse your website and those of your top four competitors to find "weak keywords" and "missing keywords.
Weak keywords - These are keywords that your website ranks lower than your competitors.
Missing keywords - These are keywords that your domain does not rank and all of your competitors do.
Because your competitors are all e-commerce stores, the terms on these reports are most likely commercial product or category keyword terms that are sales focused.
Steps to use the Semrush Keyword Gap tool
Step 1 - Enter your site and the sites of four competitors into the Keyword Gap Tool and click Compare.
Step 2 - Select "Weak" from the Keyword Filter to export all keywords that you rank the lowest amongst your competitors
The issue here is that you have a ranking for a commercial term, but it's low, and therefore you need to take steps to improve the ranking by either improving the page's content or the internal and external link profile.
Step 3 - Select "Missing" from the Keyword Filter to export all keywords that your competitors rank for, but you do not.
The idea here is that if your competitors are all ranking for these keywords and if they are direct competitors, why are you not ranking for these terms? Are you missing a product collection page or a product page? Have you titled your product or category incorrectly?
Addressing the opportunities identified in the Missing and Weak keywords report will help you start to rank for relevant commercial terms.
